Tips & Advice for Creating or Updating a Website

Topics Include Website Design & Development, Communications & Customer Service

Help Me Help You “I Need a Website and I Need it Yesterday.”

Help Me Help You “I Need a Website and I Need it Yesterday.”

Clients frequently tell me they need their website online by a specific date. I don’t have a problem with tight deadlines and quick turnarounds. I’m always willing to work with clients to meet their needs, even if that means having to shift other projects and priorities around. If I don’t think a certain timeframe isRead more about Help Me Help You “I Need a Website and I Need it Yesterday.”[…]

Does Your Business Really Need a Website?

Does Your Business Really Need a Website?

I’m seeing more and more businesses, especially small businesses, bypassing traditional websites in favour of Facebook pages only. But is that a good idea? Personally, I think there’s room for both, but in the name of self-disclosure I do make a living creating websites for others. So what’s a budding entrepreneur to do? Think ofRead more about Does Your Business Really Need a Website?[…]

Got Goals or Are You Just “Spreading Awareness?”

Got Goals or Are You Just “Spreading Awareness?”

Ever received an email and scratched your head, wondering why you received it or what you’re supposed to do with it. It sucks, right? When I receive these, I often wonder if the sender really understands who they’re communicating with in the first place and wonder what they were hoping to accomplish? When you wantRead more about Got Goals or Are You Just “Spreading Awareness?”[…]

Are Your Images Helping or Hurting?

Are Your Images Helping or Hurting?

Clip art can be acceptable for internal materials and school book reports, but nothing screams “unprofessional” like clip art on company posters, brochures and other public documents. And poor images on a website are the equivalent of giving a speech on the importance of professional appearance while wearing your pajamas. It detracts from your message.Read more about Are Your Images Helping or Hurting?[…]

Key Messages: 5 Tips for Reaching the People Who Matter Most

Key Messages: 5 Tips for Reaching the People Who Matter Most

When clients contact me, they’re usually looking for help communicating specific messages in a visually appealing way that cuts through the clutter and gets them noticed. But there’s a question that can lead to sweaty palms and confusion: “What are your key messages?” This is really just a fancy way of saying, “What are theRead more about Key Messages: 5 Tips for Reaching the People Who Matter Most[…]