So you’re thinking of creating a website. Good for you. In this digital age, a website is not just a nice-to-have, it’s a must.
Today’s tech-savvy consumers and service seekers expect it. They like to do a little research before making a decision. Putting yourself out there is a definitely a smart move with many benefits:
- Control over your brand and reputation.
- Access to millions of people who can benefit from your products and services.
- Ability to compete with “the big dogs” and get a leg up on competitors.
- Flexibility to make changes quickly and easily.
- Ability to advertise globally 24 hours/day, 7 days/week, 365 days/year, while keeping more money in your pocket.
- Ability to attract new clients, enhance your services and grow your business.
- Ability to link to social media tools that allow you to have conversations with people, rather than simply pushing information at them.
Before you get started, here are some tips to think about to make sure you’re getting what you want at a price that works for you.
- Be clear about what you want. Do a little research before connecting with designers. Look at other websites and figure out what features and looks you like so you can help your designer visualize what you want. Find examples of specific colors too. You might say you want red, expecting to see fire-engine red, only to be left scratching your head when you get chestnut.
- Weigh what you need vs. what you want with what you’re willing to spend. You might want all the bells and whistles – flash animations, videos and a customized soundtrack from your local symphony – but those will increase costs.
- Don’t settle. A frugal budget doesn’t mean you need to be satisfied with a poor quality site. A professional designer will work with you to provide a site you’re both proud of. Any designers that tell you they can’t create something to fit your budget might not be the designer for you. Keep looking.
- Think about how you’d like to visually present yourself. Do you have images, graphics, or logos to help personalize your site or do you want the designer to create something and supply images? Are you providing your own writing and content or do you need a professional writer?
- Keep it simple. Remember, too much information can overwhelm viewers and drive people away from your site. It’s always better to stay on the lighter side with a less-is-more approach. Minimal content will compliment your site. If you have a lot of text, it’s best to break it up with images or spread it over several pages.
- What’s your timeline? Have you given yourself enough time to pull together everything you’ll need, including setting up a hosting service? Your designer also needs adequate time to collaborate with you and complete your site before it goes live for the world to see.
These are just some things to consider. Whether you create a single or multipage website for business or personal reasons, it’s a terrific tool for getting your voice online.